Evaluation Of Rough Cut

We have now finished editing a rough cut of our music video, this means that this is a draft leading up to the final project. We edited using Final Cut Pro software on a Mac computer. we started off with selecting the shots we want and putting all the shots we don't want into a bin. after we did that, we layer roughly all the shots we liked more onto the time line and synced each single of them to the beat of the music therefore  all of the shots would be in sync with the music, for example the lip-sync would be in time along with all of the other footage. However we did not need to sync the ‘random’ as they could be place anywhere along the timeline. After going through all of the clips I used the ‘b’ tool, which stood for blade in order to cut our parts of the footage that I liked or that synchronized with the music. We also rejected shots ‘delete’ them if they did not capture the music correctly or if the lip-sync was out of time. We also rejected parts of footage that perhaps went out of focus or if the act moved out of camera, which means that the framing would not be correct and the act would not be the focus point. While editing the shots we put markers down on shots where there was something significant, for example when the cards started to fall. We also put markers down to make it easier for us to match a shot to the beat music, this was especially useful during the flip as we were able to put the landing point matching to the drop in the music. we also had to cut a lot of the clips to fit in to track and as well as layering different shots because our final plan was to put everything in kaleidoscope therefore if we layer the same clip in different places on the scene would work really well with that and that's when things gets more creative because we have to decide where to put the same shots and how long do we want it to be on there because we may want to make the 2 of the same shots a bit out of time just to make it more interesting. Then we made sure that all of our cuts where clean and that they synced with the music, as our song is jumpy and fast pace we made sure that all the transitions into a different shot were on the beat of the music. We did not have any problems with continuity, and in fact we played around with this as we were able to get three different shot types of Seb on the DJ decks, for example one of him in a horse head and then cutting to one without the horse head. I was cautious to keep a variation of the shots, however instead we learnt about the ‘flop’ tool where I was able to turn shots around to make it look like the artist was looking into a mirror, this will be effective in out post production when we introduce the element into the green screen.

This is a screen shot of when we were matching the clips to the track:

Our project has changed form our original plan, it does follow a similar pattern but we have introduced new shots into different places. I was enthusiastic about finishing the rough cut, however because we had so many different shots it meant that it tool a long time. Primarily I was not sure how to use the software but after experimenting and watching others I soon learnt. Therefore our video is to show a sixties style however crossed between a contemporary feel in order to target a youthful audience. The meaning was constructed through the upbeat dancing, which synchronies to the upbeat song. We also however aimed to create a festival style as we introduced a clown who juggled and smashed a guitar, and we also introduced a doll like girl playing around with cards.

overall our feedbacks were quite positive, the way we edited so that images overlap and move into other footage was well received and they though that was what made our image stand out. They also noted that they like the place where we put the acts in and how it would change on the beat.