Negus Theory (Synthetic and Organic)

Synthetic basically means an artist of band who doesn't writes their own music.  an example of a synthetic star would be one direction because synthetic basically means that they don't write their music, they might not be able to play an instrument also that they don't write their own lyrics, and one direction is typical example of an synthetic music band because they got famous from X factor which is an extremely commercial tv program and they got discovered from that and the owner of x factor Simon Cowell signed them to his own lable. he signed them not cause of their "talent" for music or their passion about it, the only reason why they were signed was because of their looks and the record labels would easily be able to package them and sell them to the teenage audiences. For a synthetic band their aim isn't to make great music but instead is to sell records, they are money makers of record labels and usually synthetic bands wouldn't last longer than 3-5 years due to its lack of talent for the actual music and their listeners would grow up and stop listening to them therefore every period of time record labels would have to repackage them to sell more records therefore to make more money out of this band. And as soon as the band stops making money for the record label they would easily be dropped by the record label.

Organic means that the artist or band got famous for their music not for their look but instead for their musical talents, organic musicians are recognized by their music, they write their own songs, they write their own lyrics and as well as they are most likely gonna be playing an instrument. an typical example of this would be Adele she write her own songs, she writes her own lyrics and she has an amazing voice, she may not be the prettiest but still she has a lot of  world wide hits. organic artists tend to last a lot longer in the scene because they have the talent to write good music therefore people likes them for their music no matter how their looks might get changed after a few years but their talent won't go away therefore people would still appreciate their music after years and years and therefore this comes back to the point i mentioned how they last longer in the scene as well as with record labels, record labels wouldn't dump an organic artist if their new album isn't doing good labels wouldn't mind giving time to those organic artist because the labels knows that they have talent, they have the ability to make good music therefore they would want to keep the artists with them.