Account of music video

on monday we did a lip syncing exercise with the song get lucky by daft punk, it began from my group and i setting the set up in the studio, we had a sofa and an simple inside structure of a room, a green screen and a cave wall. we did lip syncing to all 3 of them.

we came up with our shot choices by experimenting with different shots in the beginning then we had a group discussion and came up with 3-4 for each scene, we had an tracking shot in the cave, a mid shot with the green screen and a shot of the singer singing. the biggest problem we had was the fact that because we didn't know what song we were doing untl the day therefore we didn't have that much time to remember the lyrics well enough to do it perfectly therefore during the shoot we always forget about the lyrics or we were too slow or too fast comparing to the original vocal therefore while we were editing it didnt look really realistic in the future we could improve by picking a song a few days before the syncing excercise thereofore everyone would have some time to remember the lyrics really well and the rythem to make sure that it is as close as the original, but apart from that everything went really well.
Using the studio made things a lot easier and made the scene looked a lot more realistic rather then setting the scene up somewhere, but because the studio wasn't that big and we had to make 3 set if scenes therefore there werent a lot of space left after we made the 3 sets in the studio and while we were shooting there were a lot of things around so we had to be careful and we have to make sure that we didn't trip over things and break things.
During editing we

Amy Winehouse

 Lighting: The photo was taken using a really soft milky lighting therefore to show the nature beauty of her and shows that shes an organic artist.

Colours: warm milky color of the background represented the purity of her and the record label wanted the audience to focus on her self and the font therefore they’ve used something really simple.

Font: font of this poster is in black which is the opposite of the background color once again it is meant to stand out in this poster. The font is a very simple classic font, nothing fancy therefore it shows the organic side of the artist.

Expression: she looks like she is deep in thought with sadness on her face which could possibly relate back to the sudden death of her. The picture sums up the depression and emotions in the songs in this album.

Justin Bieber

Negus Theory (Synthetic and Organic)

Synthetic basically means an artist of band who doesn't writes their own music.  an example of a synthetic star would be one direction because synthetic basically means that they don't write their music, they might not be able to play an instrument also that they don't write their own lyrics, and one direction is typical example of an synthetic music band because they got famous from X factor which is an extremely commercial tv program and they got discovered from that and the owner of x factor Simon Cowell signed them to his own lable. he signed them not cause of their "talent" for music or their passion about it, the only reason why they were signed was because of their looks and the record labels would easily be able to package them and sell them to the teenage audiences. For a synthetic band their aim isn't to make great music but instead is to sell records, they are money makers of record labels and usually synthetic bands wouldn't last longer than 3-5 years due to its lack of talent for the actual music and their listeners would grow up and stop listening to them therefore every period of time record labels would have to repackage them to sell more records therefore to make more money out of this band. And as soon as the band stops making money for the record label they would easily be dropped by the record label.

Organic means that the artist or band got famous for their music not for their look but instead for their musical talents, organic musicians are recognized by their music, they write their own songs, they write their own lyrics and as well as they are most likely gonna be playing an instrument. an typical example of this would be Adele she write her own songs, she writes her own lyrics and she has an amazing voice, she may not be the prettiest but still she has a lot of  world wide hits. organic artists tend to last a lot longer in the scene because they have the talent to write good music therefore people likes them for their music no matter how their looks might get changed after a few years but their talent won't go away therefore people would still appreciate their music after years and years and therefore this comes back to the point i mentioned how they last longer in the scene as well as with record labels, record labels wouldn't dump an organic artist if their new album isn't doing good labels wouldn't mind giving time to those organic artist because the labels knows that they have talent, they have the ability to make good music therefore they would want to keep the artists with them.