Our Target Audience

The thriller we are making would be suitable to more art house type of audience and also people who are in their late 20's that would want to experience an old fashioned film because ours will be set in the 1940's and also the audience of L.A. Confidential because I would say our film is pretty similar to that. Anyone who enjoys noir American style theme films involving assassin, mystery, crime and detectives as well as a strong femme fatal female leads. Our film would most likely to first come out in art house cinemas due to the fact that it's not that much of a commercial film.

Seeing as our thriller sequence is a film noir our target audience would be quite diverse. For example film noir has been around since the 1940s therefore many a people would be attracted to watch it from the older generation through to younger people that are interested in older films. An example of a old noir style film in Brighton Rock which was remade in 2010 by Roland Joffe and will therefore target a younger audience who may rediscover older film noirs through this. Our film is a homage to 40s film noir a film such as The Big Sleep, the Maltese Falcon and Sunset Boulevard. These films are classics so therefore they will target a wide audience of film fans around the world.
Our target audience would also be fans of neo noir films such as The last seduction and The Usual suspects these films sparked a revival in noirish films in the 90's which lead to new films like Sin City being made in the noughties. I think if we marketed our film as being similar to these we could expand our audience to a younger generation of people maybe those over the aged of 18. If we mananged to get a cinematic release we could hope that this audience would bring along their secondary audience of their boyfriends/girlfriends to watch the film.
Our ideal audience would be over 20's in employment hopefully, probably university graduates, enjoy arthouse films as well as the odd blockbuster a la The dark knight rises and lives either with their partner/girlfriends or alone.
Our secondary target audience would be over 15 into gaming, comic books, indie music and dub step, dj Carta and would be attracted to our film because it will give them something to watch on iTunes, vimeo after doing their school homework.